Jay Archer Floral Design

I have worked with award winning florist Jay Archer from the inception of her company over 7 years ago to today. Over that time I created a distinguished brand and visual identity to reflect her individual personality and position her at the high end of the wedding floristry industry. Jay has achieved massive success winning multiple awards, appearing on Channel 4’s The Billion Pound Flower Market and setting up her own flower school.

Jay’s logo has been through several development phases. It was originally hand drawn by myself. The typography was carefully considered and edited to create an original and unique logo, this later being refined during the 2017 rebrand.

I have designed and built every version of her website and helped her develop her brand from when Jay was first starting out on her kitchen table to when she ran her own flower school and was doing high profile weddings.